How Beztrosko Used Custom Packaging to Boost Sales at a Fair by almost 80%:
Special Packaging for Special Occasions
The everyday reality of a small business
For most small businesses, custom packaging isn’t a daily necessity — it’s a luxury. When you’re building a brand from the ground up, you often have to prioritise the essentials: production, sales, logistics. So for Beztrosko, a Polish brand distributing natural non-alcoholic drinks, simple, plain boxes were more than enough to ship out their beverages.
But when they completed a full-scale rebranding and were invited to showcase their drinks at a local fair, they knew they needed something more special than a plain box.
They were about to present their drinks to the customers face-to-face with a whole new look, and for that moment the packaging needed to impress. The team had one clear goal: make people stop, notice, and remember Beztrosko.
Packhelp’s Services in Use:
Custom Packaging
Small MOQ
Designing packaging for a one-time moment — with all the flexibility
One of the first concerns Beztrosko raised was volume. They didn’t need thousands of boxes — just enough to create a cohesive, elevated experience at the fair.
Thankfully, with Packhelp’s low minimum order quantities (starting from just 30 pieces), small batches are possible.
That opened the door for creativity. Following their new branding, together we’ve created a bold packaging set that included:
- Paper Tubes – vibrant, eye-catching, and giftable and perfect for bigger bottles.
- Bottle Boxes – sleek and functional, perfectly sized for their standard sized bottles.
When the fair finally arrived, Beztrosko’s booth stood out with a splash of colour. People stopped. Asked questions. Took pictures. Customers weren’t just sampling drinks — they were experiencing the brand.
For Beztrosko, it was the kind of brand expression they were looking for, but assumed was out of reach for a small business.
Why Packhelp worked for Beztrosko
- Low MOQs that suit small businesses
Packhelp MOQ start from just 30 pieces. No need to overcommit. Beztrosko ordered exactly what and as much as they needed.
- Intuitive design tools
With our Editor or downloadable dielines, the creation of the design is very easy.
- Format variety that supports creativity
From gift tubes to classic product boxes, Packhelp offers a wide range of packaging types to bring any idea to life.
- Packaging for the moment, not just the product
Special packaging doesn’t have to be everyday packaging. It can be made just for now — and still feel like a perfect fit.
Working with Packhelp
Our collab with Packhelp let us turn a one-time event into a standout brand moment and brought our rebrand to life in a way that truly elevated our presence at the fair. Our customers loved the custom boxes and tubes and we loved how much they increased our sales of our most premium bottles. By offering gift packaging, we increased the sales of our most expensive products by almost 80% compared to previous fairs.
From plain to personal — with purpose
Beztrosko didn’t change how they do business. They didn’t replace their regular packaging. But for the special occasion of rebranding and the fair, they created something extraordinary.
Because custom packaging isn’t only for the big brands. Whether it’s for a product drop, a rebrand, a seasonal launch or a market appearance — custom packaging can help your brand stand out, even if you only need a handful of boxes.
