Designing a Sustainable Brand: SUNAD
SUNAD is a Spanish brand based in Madrid that has brought classic and timeless garments back in style. They use natural fibres in their clothing and wanted packaging that reflected their eco-values. That's how they turned to Packhelp.
SUNAD's Sustainable Story
SUNAD offers products based on natural fibres, handcrafted designs and slow fashion garments to evoke the free spirit of the wind in the desert and the contemporary fashion style of the 70s.
The creative souls behind this project are Ana and Paloma, two women from Madrid who met in Paris and New York while working in graphic design and interior design.
Despite the recession they had to face in Spain, they decided to return to their homeland to fight for this dream and, thus, contribute to the textile tradition of their country.
Prior to SUNAD, Paloma and Ana had a hard time finding women's shirts made in Spain with 100% natural fabrics. Not fans of fast-fashion and artificial fabrics, they found a market gap with an opportunity to be filled. This prompted them to launch their first collection in 2015.
“Today we not only design shirts, but we also make more complete collections with pants, dresses, jackets, etc., with a timeless design and 100% natural fabrics ”.
Ana and Paloma have the goal of creating pieces that stand the test of time and are always present in our wardrobes.
They also know that brand awareness is an important aspect that must be taken care of. Instagram has become one of their main platforms to tell their story, present their collections and connect with customers.
They also try to collaborate with artists, photographers and other brands to create content and, together, reach more users.
Choosing light and natural packaging for their Clothes
Paloma and Ana knew that they had to find packaging made from sustainable materials. Packaging that had the least possible impact on the planet.
In Packhelp, SUNAD found the ideal solution to their packaging problems; the Expandable Kraft Mailer.
The Expandable Kraft mailer is a sealing paper envelope with an expandable base and sides. It's made of Kraft paper which is recyclable and compostable. Meaning it was the perfect fit for SUNAD's unique brand of sustainable fashion.
“By designing garments with 100% natural fabrics, our packaging had to match these values. And luckily, Packhelp is a European company, helping us reduce our carbon footprint as much as possible ”.
As an online brand, SUNAD uses Kraft Mailers to ship all of its orders in a safe and stylish way.
Design something similar for your company. Order Expandable Kraft Mailers
SUNAD used Packhelp's easy-to-use online editor to add their own white-ink branding, giving the natural brown of the Kraft mailer a classy, minimalist design.
A brand faithful to sustainability and slow fashion
SUNAD was built on a slow fashion philosophy. And they make sure to reflect this throughout all of the brand's touchpoints with customers.
As said by Paloma and Ana, their brand intends to remain faithful to natural fabrics, to produce locally, and to design collections that do not go out of style.
Ready to follow SUNAD and start designing your own custom packaging? Get started here.