Reusable
Can be used again after fulfilling its originally designed purpose.
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Can be used again after fulfilling its originally designed purpose.
Reusable definition
Reusable products can be used multiple times for the same purpose that they were originally designed for, or for a completely different purpose. A box may be used to send a faulty product back to the seller with some extra tape, or the final customer may also use it for another purpose, such as storage or creative purposes.
Reusability may also be built into packaging design [1] , in the form of a dual purpose. A box for children’s clothing may double as a dollhouse, or packaging for office stationery may have a blank space for a customer to scribble notes.
Why you should use reusable packaging
Consumerism is a leading contributor [2] to climate change. The more a product can be reused, the less of a burden that’s put on finite resources.
A brand may want to use reusable packaging products if they encourage their customers to reuse products for secondary purposes in an effort to consume less.
Extending a product’s usability may also increase its lifespan and keep it out of landfill for longer.
Why you shouldn’t use reusable packaging
Each time paper pulp is processed, it loses some structural integrity [3] . A brand may decide to not use reusable packaging if that packaging is recycled and its structural integrity may be compromised after being used for its initial purpose.
Packhelp and reusable products
Packhelp encourages brands to design their packaging with reusability in mind, as it adds value to an unboxing experience and value to the brand.
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