Customised luxury product boxes: Snakehive
Read the story of the London Based accessories brand, Snakehive. They offer uniquely designed smartphone accessories.
Use it every day
We use smartphones more than ever before. People are constantly looking at their screens and being fed with constant stimulation. From a business standpoint, this opens a window to many new opportunities.
While most of these opportunities bring mobile apps to mind, a phone is - apart from all the software brought to the table - a physical product.
More often than not, accessories that accompany our smartphones are often forgotten. We spend most of our focus on the specifications of the actual phone and tend to disregard what happens after you get a new phone - you start looking for a cover that protects it.
The market for cases and other smartphone accessories is fairly limited. The designs available are somewhat similar and the quality is not the best.
This created the perfect opportunity for a differentiated product, and so Snakehive was born.
When you add a high need of personalization to the equation, you get a Snakehive product.
Thoughtfully Designed Cases
Snakehive cases are matched with particular smartphone models and brands. Each smartphone case is thoughtfully designed to be used in everyday life. They are made with genuine leather and real wood to provide the best possible quality.
The materials hey work with allow to create different finishes and effects. There’s material that create a slimline finish, a glossy or even matte look. All of the wood materials come from sustainable sources from around the world. At the end of every product, craftsmanship is always at the centre.
There are several collections to choose from - from vintage-looking cases, to “wooden wilderness” or mellow, pastel colours dominating. Additionally, each case can be further personalised with hot-foil stamped initials.
Each of Snakehive’s collections is carefully designed to fit the functionality and different lifestyles. There is a style for every taste. With the stitched details and lively colours, Snakehive has a product for you.
Boxes defined by elegance
One of the challenges that packaging designers encounter is finding the link to the product and brand. The more unique it is, the harder it is to capture the essence in the shape, colour palette and branding.
When Snakehive looked for a packaging manufacturer, the company had a general vision of what their boxes should communicate.
“We set out to develop and create a high quality, sustainable, uniquely designed boxes that would look and feel premium to mirror the quality of our products.”
- recollects Tristan from Snakehive.
The cases come in differed sizes and finish options, which means that Snakehive's packaging required a universal touch of elegance for all its products.
“Jakub from Packhelp met our needs, by using recyclable high-grade cardboard which is accurately folded to create high-quality boxes that hold our products effortlessly. The two parts of the box are then securely held together with a black sleeve that has our logo precisely printed in silver foil creating a premium feel and unboxing experience to customers.”
Packaging the Makes a Difference
The Snakehive packaging revolves around a rich and luxurious unboxing experience.
It all begins with the sleeve that hugs the box tightly. By using this sleeve, the hype about boxing the product start building up. These extra little details create an extra step that builds more anticipation to uncover the product that is inside.
The black sleeve with the logo printed on it serves as a sign of elegance. It is a kind of promise that the product inside will be equally attractive visually.
When you take off the sleeve, you then encounter the two piece product box.The mellow creme colour of the two-piece box is also crucial. A dark sleeve combined with the light tone of the box and subtle branding creates a very upscale design.
The guys from Snakehive were very satisfied with the how their custom packaging turned out. The product was a challenge for Packhelp’s team, but here’s what the Tristan from Snakehive told us:
“Our experience with Packhelp has been very positive, the great communication through emails and Skype has allowed us to work together well and create premium packaging for our products. The sizing of the boxes has also been accurately met so that our products fit effortlessly and precisely whilst meeting our postage requirements.”