20 Ideas For Designing Christmas Packaging

Aleksandra Owczarek
Aleksandra Owczarek | 7 min read

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Christmas packaging design is a fantastic way to add a little extra value to your products during the holidays and make both your customer and the gift recipient feel like they're holding something a little extra special.

But that's not all there is to do come the holidays. 

There’s a whole lot of marketing to do and some strict deadlines to meet.

And you know best that Christmas is the most heated time of year for most e-commerce brands. Clients are packed in stores, website traffic is going through the roof, so it pays to prepare for Christmas in July, prepare your packaging early and really play it safe. 

Packaging is one of these elements that you can - and should - plan well in advance.

Below you'll find numerous ideas on how to approach Christmas packaging design, compiled by us, our expert design team and our customers:

Christmas packaging ideas: colour blends

1. Use the colours Of Christmas - Green & Red

Christmas trees, lights, ornaments - all of these are symbolized with green and red. And guess what, they're also perfectly fitting for Christmas packaging designs.

Using these two colours in a Christmas-themed box sends a clear statement about this time of year.

And even if you’re not looking for a big change in terms of your branding this Holiday season, there’s nothing wrong with just adding a pop of Holiday colour to your packaging. Take a look at the elegant double-piece box below.

christmas packaging ideas

Tip: You can source a rigid box like the one about from Packhelp, and get an instant quote on your exact specifications.

blue rigid boxes with lids

2. Use A Different Festive Blend Of Gold & Black

Christmas is no longer a season filled with kitschy designs (although who doesn't love those cheesy reindeers and santas). For business owners, Christmas turned into a race where e-commerce brands and retail companies fight over designing Christmas packaging in the best way possible.

When it comes to colour pairing, one way to stand out is to choose black and gold.

Black brings elegance and simplicity to mind, while gold is associated with luxury and adds a sense of attraction.

Even the simplest patterns will look more premium when designed in those two colours.

gift packaging with logo

Tip: Don't stress over designing. We've prepared over 50 ready-to-print Christmas packaging design templates that you can order within a few minutes.

See the range of customisable templates

Style Inspirations

3. Get Inspired By Rustic designs

Rustic designs create an organic warmth and use simplicity to their advantage.

They can be successfully incorporated into various types of products, because almost every product stands out a little more when it's a bit rustic and rough around the edges.

Such natural, earthy brown colour works flawlessly with mono-colour prints - white, black, grey or gold.

kraft eco mailer box

You don't need a complicated Christmas design to make them look astonishing - your logo and a ribbon or printed tape with festive pattern will do the trick.

And here's the best part - it's very easy to create rustic-inspired packaging on your own.

branded christmas packaging

Tip: In the case of Packhelp's Mailer Boxes, you can receive an instant quote on these products, and check the pricing immediately.

Give it a try - check out our Full-Colour Mailer Boxes, the all-rustic favourites Eco Mailer Boxes or the unboxing winners, Double-sided Mailer Boxes with an internal print.

Scent subscription

4. Get inspired by “Scandinavian Sweater” Style

There's a moment when Instagram is populated with images of people wearing Christmas-themed sweaters in front of cozy fireplaces. While you might feel it's all cheesy, here's a tip.

When looking for design inspirations, keep your mind open. Christmas sweaters - apart from the heart-warming “ugly sweaters” - burst with phenomenal patterns.

Get inspired by those folk patterns. Scandinavian countries have a long history with folk designs, and they can be successfully printed on your packaging too. 

Snowflakes, pine trees, ornaments, reindeer and the fat man himself, Santa– the possibilities are endless.

Scandinavian sweter pattern

5. Opt for minimalism

For many brands these days, the saying less is more, which has been translated into the visual language of minimalism.

Christmas packaging can also benefit from minimalism. When designing Christmas packaging, think of simple prints - elegant fonts, and toned colours. Choose white and natural cardboard to create a subtle festive mood too. 

Tip: Get more minimalism inspiration by taking a look at our range of inspirations - small case studies on brands from all over Europe

minimalistic packaging

Christmas Packaging Design Print Finish options

6. Embossing

A little brand recognition really does a long way. And embossing and debossing are fantastic ways to leverage your brand's visual symbols.

Embossing is a fantastic solution for more upscale brands.

It is a print technique which creates a 3D effect on the surface of a box. By adding such novelty in the surface of your box, you will address the sense of touch. Combine an embossed surface with hot stamping and you’re left with a luminescent effect, right under the Christmas tree!

Tip: Embossing looks best on Christmas boxes with more unusual constructions. Think of a box with a magnetic closure, a rigid box or a super-fancy packaging with a handle.

embossing boxes

7. Hot Stamping

Hot Stamping is a method of laminating a particular part of the design with glowing foil. The result is a very original, glossy piece of the pattern. Begin with adding hot stamping to your brand’s logo or name or create a special festive symbol with a hot-stamped texture. You can also add a hot-stamped lining to a text printed on your Christmas packaging.

Tip: Hot-stamping works flawlessly with two-piece rigid boxes. You can learn more about them here.

hot stamping ideas

8. Print A Christmas-Themed Hashtag

Encourage your customers to go online by printing a holiday hashtag on the box.

This is a way to leverage packaging in your advertising strategy. Bring your customers to one place and let them share the packaging you've designed! It's a strategy that's been used by many brands, including Starbucks.

A hashtag can also be printed as a sticker.

You can find Holiday stickers almost anywhere, or use a company that allows you to design and print your own custom stickers - Stickershop is our favourite for that.

Fensismensi packaging with a printed hashtag

9. Use A Funny Text

Christmas is all about light and uplifting mood.

Packaging has the power to bring a smile to your customer's face too. How can you do that?

Use a funny text and surprise your customers. Write it in a hand-written font or slip a thank-you note inside the box.

Tip: Send Christmas-themed cards in branded envelopes to your most loyal customers. That will show your appreciation.

christmas cards ideas

Use Packaging Fillers

10. Use Wood Wool & Paper Shred

Wood wool is a fantastic form of void filler for the inside of your festive packaging.

Most importantly, it provides additional protection inside the box. You can either use the natural colour or go with a festive, coloured variant - red, green or gold. This way, your customer gets a beautifully presented product - ideal to share on Instagram. 

wood wool

11. Create Custom Inserts and Partitions Inside

Do you like your stuff to be neat and tidy?

Many of your customers do too.

That's why they will appreciate a box with special partitions inside. Those simple cardboard inserts increase the security of the package and provide better amortization. As a result, the products inside will arrive undamaged and in order. 

There are alternatives to custom inserts too. If your product is too small - like one candle jar - consider choosing a different type of packaging. A drawer box with a sliding bottom or rigid box with a lid can be great choices.

Interested in using bespoke product packaging this Christmas period?

Click here to get started

custom printing

External Add-Ons

12. Use Ribbons

A ribbon is the ultimate accessory attached to a gift box.

But don’t think it’s cliche. Ribbons can be a subtle novelty to your design, as well as an additional space for branding.

Tip: Try using two or three ribbons to create an intricately woven pattern.

ribbon ideas

13. Holiday Labels

A label usually includes all the important information on your brand and the items inside the package.

However, a simple cardboard box can look entirely different from a lovely, festive label. You can also use it to wish your customer a Merry Christmas.

christmas labels ideas

14. Spruce Up The Box With Stickers

Stickers are small elements that be placed anywhere you want. In your festive design, they can include a "Merry Christmas" note or a tiny holiday symbol. 

You can also use a sticker to print out your logo and make it stick out. It boosts your “giftability” and is a nice little bonus for your customer.

custom christmas stickers

15. Add Jingle Bells Or Other Christmas Ornaments

Are you selling your products in a store? Then create something extra in your design.

Add a tiny jingle bell to the top of the box, something like a small cat bell, for example. Even before the gift lands under the tree, it will pass on the Christmas spirit everywhere it goes!

Tip: Include a tiny DIY set inside your box. That way, your customer can spruce the packaging the way they want to!

xmas Ornaments

Internal Add-Ons

16. Tissue Paper

Wrapping paper usually goes outside packaging. But have you thought about placing it inside the box?

A beautifully ornamented, semi-transparent paper can be a second layer to build anticipation.

It also adds a slick, upscale feeling to the whole package. 

Tip: Use Packhelp's online editor to generate patterns printed on customised tissue paper. All you need to do is upload your logo!

tissue paper with logo

17. Add A Personal Wishes-Note

Adding a personal touch to your packaging always pays off.


Simply because we all like being personally appreciated and treated specially. A note with personalized Christmas wishes and your signature will be a subtle touch to your package. You can hide in a branded envelope or add inside a mailing bag along with your product packaging

gift packaging

18. Copy Printed Inside The Box

When your customers open a box, they expect this moment to a memorable experience. How to conjure those sparks?

One of the ways is printing a little something inside the box. Provoke your customer and create an intriguing mystery around your product. Let the customer discover the product, with your design leading the path! Or print a text that will tell them how special they are.

Tip: Click here to order boxes with your custom design printed inside.

print inside the box

Be Original

19. Include A DIY Element

Who said that you need to do all by yourself?

Christmas is all about personalisation. Encourage the recipient of your box to add something special to the box. Send them a Christmas tree branch or a tiny pouch with stickers and leave the rest to your customer’s creativity.

Tip: Encourage your customers to share the results of their DIY work on social media!

diy packaging

20. Create A Packaging Set

Christmas is all about unwrapping and unpacking luxurious gift boxes and fancy presents. Even when you're all about eco-friendliness, you can still make that thrilling unboxing moment last longer.

Create a packaging set with your branding. Here are just some ideas:

  • A brown paper bag with a simple design can be an outside layer protecting your box. Additionally, it’s a tasteful manner to boost your branding.
  • Wrap your product in tissue paper and place them inside specialmailing boxes.
  • Start the unboxing experience with a mailing bag!

Tip: Discover the full potential of packaging this Christmas. Browse Packhelp's favourite picks of 2019!


It's your turn to shine!

Make the 2022 Christmas period special for your brand and your customers. Spruce up your regular packaging with festive elements or design an entirely new line of packaging.


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