Mustache is one of the largest platforms that accumulate young fashion designers and artists in Poland. As part of the initiative, Mustache organizes Yard Sale fashion fair annually, which is visited by tens of thousands of people. During the last edition, the guests of Yard Sale could pack the items they’d bought into one of our full color mailer boxes with an additional glossy foil.
Clothes are some of the most popular products sold online. Both premium and cheaper brands moved to e-commerce, for various reasons. Some of these include cutting costs, but most importantly - it’s where the customers moved with their preferences.
Mustache, however, shows that although online shopping is popular, there is a lot of people who like to participate in events like yard sales. The initiative of organizing the Yard Sales has been established in 2008 and since that moment, the event has been only growing.
“1250 various brands participated in Yard Sale, with 350 000 customers across events organized in numerous cities in Poland”.
Packaging & Souvenir in one
Since Mustache aims at bringing together extraordinary designers, their box had to correspond. Instead of classic, cardboard box and black imprint, Mustache went for Full Color Mailer Boxes with an additional glossy foil to spruce up the final result. The boxes were used to pack the clothes and other items bought during the Yard Sale. The mailer boxes were therefore both a packaging solution and a unique souvenir. The entire fair was filled with the colorful boxes!